Successful Cases

How we boosted the business of Móveis Simonetti

Introduction

Móveis Simonetti , one of the leading retailers in the furniture and appliances market in Brazil, constantly seeks innovation to maintain its market competitiveness. Since 2016, the company has relied on Coderockr as its strategic partner for digital transformation, focusing on modernizing systems and optimizing sales, communication, and document management processes. Coderockr acts as a consultant, developer, and team augmenter for Móveis Simonetti , creating solutions from scratch and supporting all stages of development.

Challenge

In a highly competitive market, Móveis Simonetti faces the challenge of maintaining efficient and secure systems while incorporating new payment methods, customer communication tools, and document management solutions. The need for a qualified technical team and tailored solutions led Móveis Simonetti to partner with Coderockr, which provided a combination of strategic consulting, custom development, and continuous support for the company’s IT system evolution.

The first challenge we tackled together was the maintenance and evolution of the “Digital Catalog,” a platform created by Móveis Simonetti for the Commercial Partners Program. This initiative fosters entrepreneurship and strengthens small and medium-sized retailers by enabling them to keep operational costs low while accessing and selling Móveis Simonetti ’s product and service catalog in a simple and direct way.

Solution

Coderockr collaborated with Móveis Simonetti on various innovation and technological transformation fronts, delivering tailored solutions:

  • Consulting and Planning: We actively participated in business discussions and defined the best strategies for evolving Móveis Simonetti’s systems, including technical analyses for third-party platform integration and workflow improvements.
  • Development:
    • Communication and Security Tools: Implemented efficient communication systems and advanced security features, including OAuth-based authentication.
    • PIX Payment Integration: Added support for PIX payments, offering a modern and efficient payment option in the POS system.
    • Document Management: Developed solutions to optimize document management and automate internal processes.
  • Team Augmentation:
    • Staff Allocation: Complemented Móveis Simonetti’s internal team by providing specialists who accelerated delivery timelines and ensured process quality.
    • Talent Selection: Supported the recruitment of new team members through the MSCode project, as well as their training and professional development.

Results and Impact

Since the beginning of the partnership, Móveis Simonetti has experienced significant progress in various operational areas:

  • POS Evolution: New POS functionalities increased transaction flexibility and efficiency, enhancing the shopping experience and speeding up the sales process.
  • Improved Development Pipeline: Introduced methodologies and tools that enhanced the work culture, making the development pipeline more agile and efficient.
  • Reduced Operational Risks: Robust and secure solutions, such as OAuth authentication and automation of critical processes, reduced operational risks.
  • Performance Gains: System and process improvements led to better performance, with reduced response times and increased productivity.

Conclusion

The partnership with Móveis Simonetti has been vital for its digital transformation. With Coderockr’s ongoing support, Móveis Simonetti has modernized its systems, optimized internal processes, and improved operations. We remain a strategic partner, helping the company stay on the path of innovation and market excellence.

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